SEO Search Engine Optimization - is seriously underestimated the core skills

SEO Search Engine Optimization - is seriously underestimated the core skills of online marketing

WeChat is in full swing, short video sounds, and there are always all kinds of so-called black technology available for people to chase, but it seems that the chasing is always the wave of people, chasing for so long is a three-legged cat kung fu, the environment immediately changed to drink the northwest wind .
Gradually, some people even sprinkled their homes from time to time, old Xu, ah is SEO; Baidu is so disgusting, this kind of thing does not have to learn it; SEO has eggs?
Whenever this time, for the general exchange, the most unsatisfactory is not salty, you are happy.
For your own people, you can't wait to rush to cover his mouth - licking your loved ones, waking up, this stuff is a price tag that is greatly underestimated!

SEO concept science
Search Engine Optimization (SEO) refers to the use of search engine rules to improve the natural ranking of web pages (including websites) in search engines.

In this case, we need to distinguish between SEO and SEM. SEM is Search Engine Marketing. Translation is search engine marketing . In direct terms, it refers to online marketing based on search engine platform.

SEO is only a subset of SEM, and SEM also includes bidding, news source marketing, encyclopedia marketing, question and answer marketing and other branches. It can be said that any means of achieving presentation on the search results page can be included in the SEM category.

In many cases in the industry, the SEM specifically refers to the paid auction advertisements and the “free” SEO. In fact, this is a wrong statement (it doesn’t matter if one eye closes one eye), SEM bidding ads and SEO can be compared But the brain has to be clear, SEM bidding ads and SEM are two things.

The SEM before the first noun is only the modifier of the attributive, which is actually the bidding advertisement. The big probability of this misunderstanding is the main reason why the concept is misunderstood.

Why is SEO seriously underestimated the core skills of online marketing?

Here are three reasons.
First, engage in the essence of traffic
Promoting the drainage plate as the right arm of the Internet project, its importance is well known, but if you ask, what is the core secret of traffic?

I am afraid that most people will be in the throat, as if they know everything, and they don’t even know.

The essence of traffic is the attention of netizens . Therefore, the traffic based on the display characteristics of Internet information mainly manifests itself in the space and time competition on each platform, ensuring that its information occupies the best traffic portal of the platform for as long as possible, so as to ensure as much as possible. The land attracts the attention of netizens.

Strictly speaking, it is even possible to remove the element of time, because space robbing itself covers the time factor, and it cannot be said that the space has always been dominant in the space (the word "always" covers time).

In other words, the unsuccessful flow of traffic depends on the fact that the information on the Internet reveals that the platform is unsuccessful, and SEO is precisely the master of the technology of stealing the ground. It is a skill tree that teaches you to grab the site. How can you say it? Outdated?

Second, the search engine is the standard for Internet products.
Generally speaking, we say that the search engine may immediately think of Google, Baidu, Sogou, and 360 search for these pure search engines. In fact, as the most scientific and efficient information display tool on the Internet, the search engine is almost the standard of any Internet product, whether it is a website or an APP, even if you are a small program.

Weibo has Weibo search optimization (microblogging SEO), WeChat has WeChat search optimization (WSO, WeChat SEO can also), APP store has ASO, even if it is vibrato, fast video such as short video platform has its own search engine. And "where there are people, there are rivers and lakes, there are SEOs in places where there is a search."

The SEO, which is just a few, is the most complicated scene in the face of Google and Baidu. Correspondingly, if you will be Google SEO, Baidu SEO, you go to play other platforms for search optimization, it is simply Zhang Fei eating bean sprouts, killing chicken with a knife.

The core idea of ​​SEO can be used in any kind of drainage method. There is a blessing of SEO skills to keep you from playing.

If you don't have a comprehensive understanding of SEO, even if you stay in the Internet industry for 100 years, your moves will look like a shortcoming.

Third, SEO has caught the life of the Internet information disclosure method

So far, netizens have access to content on the Internet in two ways:

One is passive acceptance , corresponding to social distribution, intelligent algorithm recommendation;
The other is active retrieval , the most important and even the only way is to use search engines.